New Arrivals

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  • BKS401 BKS401
    Rich, Pigmented Shades
    Long-lasting Wear
    Easily Blendable & Buildable
    Rich, Pigmented Shades
    Essential 16 Color Eyeshadow Palette
    76.50 AED
    76.50 AED
    90.00 AED
    15% OFF
    SELECT SHADES
    New
  • Blush Rush - CLK001 Character Lip Lock Lipstick
    Smudge-proof Formula
    One-Swipe Pigment
    Rich Matte Finish
    Smudge-proof Formula
    Character Lip Lock Lipstick
    29.75 AED
    29.75 AED
    35.00 AED
    15% OFF
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    New
  • Character High Rise Intense Volume Mascara - CMS001 Character High Rise Intense Volume Mascara - CMS001
    Intense Volume
    Smudge-proof
    Waterproof
    Intense Volume
    Character High Rise Intense Volume Mascara - CMS001
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    Add to cart
    New
  • Character XL Lash Impact Lengthening Mascara - CMS002 Character XL Lash Impact Lengthening Mascara - CMS002
    Lifts & Lengthens
    Smudge-proof
    Waterproof
    Lifts & Lengthens
    Character XL Lash Impact Lengthening Mascara - CMS002
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    Add to cart
    New
  • Character Sun Protection SPF30 Primer - CPP001 Character Sun Protection SPF30 Primer - CPP001
    SPF3 Sun Protection
    Blur & Grip Makeup
    Lightweight Formula
    SPF3 Sun Protection
    Character Sun Protection SPF30 Primer - CPP001
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    Add to cart
    New
  • Character Grip Lock Hydrating Primer - CPP002 Character Grip Lock Hydrating Primer - CPP002
    Hydrates & Smooths
    Grips Makeup
    Lightweight Formula
    Hydrates & Smooths
    Character Grip Lock Hydrating Primer - CPP002
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    Add to cart
    New
  • Eyebrow Gel - FEG001 Eyebrow Gel - FEG001
    Smudge-proof Brow Hold
    Waterproof all-day Wear
    Dual-ended Brush
    Smudge-proof Brow Hold
    Eyebrow Gel - FEG001
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
    Add to cart
    New
  • SRF001 Dewdrop Serum Foundation
    Innovative Push Top Nozzle
    Upto 12Hr Wear
    With Hyaluronic Acid
    Innovative Push Top Nozzle
    Dewdrop Serum Foundation
    56.00 AED
    56.00 AED
    70.00 AED
    20% OFF
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    New
  • MDE001 MDE001
    Blendable Rich Shades
    Versatile Mattes & Shimmers
    Long-wear Formula
    Blendable Rich Shades
    It’s My Day Eyeshadow Palette
    59.50 AED
    59.50 AED
    70.00 AED
    15% OFF
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    New
  • Skin-Like Blend Air-Soft Puff & Sponge - SP032 Skin-Like Blend Air-Soft Puff & Sponge - SP032
    Skin-Like Blend Air-Soft Puff & Sponge - SP032
    14.00 AED
    14.00 AED
    20.00 AED
    30% OFF
    Add to cart
    New

New Fragrance

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  • Candy Berry - LD005 Candy Berry - LD005
    Candy Berry - LD005
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Vanilla Bloom - LD006 Vanilla Bloom - LD006
    Vanilla Bloom - LD006
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Pistachio Bliss - LD002 Pistachio Bliss - LD002
    Pistachio Bliss - LD002
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Mango Crush - LD003 Mango Crush - LD003
    Mango Crush - LD003
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Berry Kiss - LD004 Berry Kiss - LD004
    Berry Kiss - LD004
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Clay & Cloud - IN004 Clay & Cloud - IN004
    Clay & Cloud - IN004
    120.00 AED
    120.00 AED
    240.00 AED
    50% OFF
    Add to cart
  • Snow Flurry - IN005 Snow Flurry - IN005
    Snow Flurry - IN005
    120.00 AED
    120.00 AED
    240.00 AED
    50% OFF
    Add to cart
  • Exotic Lychee - LD001 Exotic Lychee - LD001
    Exotic Lychee - LD001
    80.00 AED
    80.00 AED
    160.00 AED
    50% OFF
    Add to cart
  • Amber Wood - JC011 Amber Wood - JC011
    Amber Wood - JC011
    80.00 AED
    80.00 AED
    160.00 AED
    50% OFF
    Add to cart
  • Ruby Oudh - MA011 Ruby Oudh - MA011
    Ruby Oudh - MA011
    70.00 AED
    70.00 AED
    140.00 AED
    50% OFF
    Add to cart

Daily Life Forever52

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  • BKS401 BKS401
    Rich, Pigmented Shades
    Long-lasting Wear
    Easily Blendable & Buildable
    Rich, Pigmented Shades
    Essential 16 Color Eyeshadow Palette
    76.50 AED
    76.50 AED
    90.00 AED
    15% OFF
    SELECT SHADES
    New
  • MDE001 MDE001
    Blendable Rich Shades
    Versatile Mattes & Shimmers
    Long-wear Formula
    Blendable Rich Shades
    It’s My Day Eyeshadow Palette
    59.50 AED
    59.50 AED
    70.00 AED
    15% OFF
    SELECT SHADES
    New
  • Bare Impact - NSW001 Statement Mauve - NSW002
    Intense Matte Color
    Feather-light Formula
    All-day Bold Wear
    Intense Matte Color
    Showstopper 2.0 Matte Liquid Lipstick
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
    SELECT SHADES
    New
  • Light Warm - AAF001 Academic Air Foundation
    Upto 12Hr Wear
    Smudge-proof
    High Coverage
    Upto 12Hr Wear
    Academic Air Foundation
    60.00 AED
    60.00 AED
    75.00 AED
    20% OFF
    SELECT SHADES
    New
  • Cheek Fantasy Blush Palette FNB001
    Silky Smooth Powder
    Buildable Radiant Flush
    6 Complementary Shades
    Silky Smooth Powder
    Cheek Fantasy Blush Palette
    68.00 AED
    68.00 AED
    85.00 AED
    20% OFF
    Add to cart
    New
  • Lazy Day - MDL001 Its My Day Lipstick
    Creamy Matte Formula
    Hydrating & Nourshing Formula
    Rich Color Payoff
    Creamy Matte Formula
    Its My Day Lipstick
    29.75 AED
    29.75 AED
    35.00 AED
    15% OFF
    SELECT SHADES
    New
  • Banana - NFB001 Pro Loose Setting Powder
    Air-brush Matte Finish
    Lightweight all-day
    Pore-blurring Texture
    Air-brush Matte Finish
    Pro Loose Setting Powder
    48.00 AED
    48.00 AED
    60.00 AED
    20% OFF
    SELECT SHADES
    New
  • DZ001 Dazzle Dot Glitter
    High-Shine Finish
    Long-wear Dazzle
    Easily Blendable & Buildable
    High-Shine Finish
    Dazzle Dot Glitter
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
    SELECT SHADES
    New
  • Blush Define Concealer - G301 Sensational Sculpt Dual-Ended Highlighter Pen
    Dual Sculpt Formula
    Easy Highlighting & Defining
    Smooth, Easy-blend Texture
    Dual Sculpt Formula
    Sensational Sculpt Dual-Ended Highlighter Pen
    From 31.50 AED
    From 31.50 AED
    45.00 AED
    30% OFF
    SELECT SHADES
    New BestSeller
  • All Day Grip Primer - FAP001 All Day Grip Primer - FAP001
    Locks In Makeup
    Hydrates & Plumps Skin
    Smudge-proof Hold
    Locks In Makeup
    All Day Grip Primer - FAP001
    36.00 AED
    36.00 AED
    45.00 AED
    20% OFF
    Add to cart
    New

Character Cosmetics

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  • Blush Rush - CLK001 Character Lip Lock Lipstick
    Smudge-proof Formula
    One-Swipe Pigment
    Rich Matte Finish
    Smudge-proof Formula
    Character Lip Lock Lipstick
    29.75 AED
    29.75 AED
    35.00 AED
    15% OFF
    SELECT SHADES
    New
  • Character High Rise Intense Volume Mascara - CMS001 Character High Rise Intense Volume Mascara - CMS001
    Intense Volume
    Smudge-proof
    Waterproof
    Intense Volume
    Character High Rise Intense Volume Mascara - CMS001
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    Add to cart
    New
  • Character XL Lash Impact Lengthening Mascara - CMS002 Character XL Lash Impact Lengthening Mascara - CMS002
    Lifts & Lengthens
    Smudge-proof
    Waterproof
    Lifts & Lengthens
    Character XL Lash Impact Lengthening Mascara - CMS002
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    Add to cart
    New
  • Character Sun Protection SPF30 Primer - CPP001 Character Sun Protection SPF30 Primer - CPP001
    SPF3 Sun Protection
    Blur & Grip Makeup
    Lightweight Formula
    SPF3 Sun Protection
    Character Sun Protection SPF30 Primer - CPP001
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    Add to cart
    New
  • Character Grip Lock Hydrating Primer - CPP002 Character Grip Lock Hydrating Primer - CPP002
    Hydrates & Smooths
    Grips Makeup
    Lightweight Formula
    Hydrates & Smooths
    Character Grip Lock Hydrating Primer - CPP002
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    Add to cart
    New
  • Crimson Kiss - CLV001 Crimson Kiss - CLV001
    Smudge-proof Formula
    One-Swipe Intense Color
    Featherlight Feel
    Smudge-proof Formula
    Character Lovebite Matte Lip Paint
    46.75 AED
    46.75 AED
    55.00 AED
    15% OFF
    SELECT SHADES
    New
  • Cabernet - CTL001 Pinot Noir - CTL002
    Natural Tint Finish
    Lightweight Everyday Wear
    Long-lasting
    Natural Tint Finish
    Character Tinted Lip Stain
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
    SELECT SHADES
    New
  • CTT001 Character Trio Touch Bronze Blush-Highlight Palette
    Multi-Use Palette
    Silky, Buildable Formula
    All-day Wear
    Multi-Use Palette
    Character Trio Touch Bronze Blush-Highlight Palette
    40.00 AED
    40.00 AED
    50.00 AED
    20% OFF
    SELECT SHADES
    New
  • Smoked Cocoa - CRM001 Smoked Cocoa - CRM001
    Soft Matte Color
    Rich Color Payoff
    Smudge-proof Wear
    Soft Matte Color
    Character Meltz Matte Lip
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    SELECT SHADES
    New
  • Character Pro Vista 40 Color Eyeshadow Palette Character Pro Vista 40 Color Eyeshadow Palette
    4-In-1 Palette
    Easily Blendable & Buildable
    Highly Pigmented
    4-In-1 Palette
    Character Pro Vista 40 Color Eyeshadow Palette
    153.00 AED
    153.00 AED
    180.00 AED
    15% OFF
    Add to cart
    New

Best Seller

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  • Nutty - BOC001 Swan - BOC002
    Natural Matte Finish
    Up-to 24Hr Wear
    With Hyaluronic Acid
    Natural Matte Finish
    Character Block Out Concealer
    36.00 AED
    36.00 AED
    45.00 AED
    20% OFF
    SELECT SHADES
    New BestSeller
  • Character Oil Control Setting Powder Character Oil Control Setting Powder
    Unique Jelly Texture
    Instant Shine Control
    Non-patchy Base
    Unique Jelly Texture
    Character Oil Control Setting Powder
    44.00 AED
    44.00 AED
    55.00 AED
    20% OFF
    Add to cart
    BestSeller
  • Sand Nude - SSL001 Electric Orchid - SSL002
    Rich Matte Finish 
    Lightweight Formula
    High Color Payoff
    Rich Matte Finish 
    Sensational Lip
    29.75 AED
    29.75 AED
    35.00 AED
    15% OFF
    SELECT SHADES
    BestSeller
  • CQS001 Character Quick Stick Foundation
    Multi-use Stick
    Buildable Coverage
    Long-lasting Wear
    Multi-use Stick
    Character Quick Stick Foundation
    From 42.00 AED
    From 42.00 AED
    60.00 AED
    30% OFF
    SELECT SHADES
    BestSeller
  • Onyx Black - F501 Onyx Black - F501
    Made In Germany
    Intense Pigment
    Waterproof Formula
    Made In Germany
    Waterproof Smoothening Eye Pencil (New Edition)
    25.50 AED
    25.50 AED
    30.00 AED
    15% OFF
    SELECT SHADES
    BestSeller
  • Vanilla - COV001 Vanilla - COV001
    Covers All Blemishes
    Lightweight, Comfortable Wear
    Long-wear Formula
    Covers All Blemishes
    Complete Coverage Concealer
    26.40 AED
    26.40 AED
    33.00 AED
    20% OFF
    SELECT SHADES
    BestSeller
  • RL001 Character Revolution Matte Lipstick
    Smooth Matte Glide
    Long-wear Color
    Bold Color Payoff
    Smooth Matte Glide
    Character Revolution Matte Lipstick
    From 6.60 AED
    From 6.60 AED
    16.50 AED
    60% OFF
    SELECT SHADES
    BestSeller
  • C701 C702
    Creamy Matte Finish
    One-Swipe Color
    Long-lasting Wear
    Creamy Matte Finish
    Character Shape Of You Lipliner Lips
    12.75 AED
    12.75 AED
    15.00 AED
    15% OFF
    SELECT SHADES
    BestSeller
  • Messy - F603 Daylight - F601
    Defines Lip Shape
    Long-lasting Matte Finish
    Smooth Glide Formula
    Defines Lip Shape
    Long Wearing Lip Liner
    From 6.00 AED
    From 6.00 AED
    20.00 AED
    70% OFF
    SELECT SHADES
    BestSeller
  • ENE001 ENE001
    Dual Brow + Liner
    Long-lasting Formula
    Travel Friendly Pen
    Dual Brow + Liner
    Character Eyebrow Eyeliner
    From 28.00 AED
    From 28.00 AED
    40.00 AED
    30% OFF
    SELECT SHADES
    BestSeller
  • LLP002 LLP002
    Defines Lips
    Creamy Matte Finish
    Long-lasting Wear
    Defines Lips
    Character Lip Definer
    From 8.00 AED
    From 8.00 AED
    20.00 AED
    60% OFF
    SELECT SHADES
    BestSeller
  • Makeup Fixer Spray With Vitamin E - FZ101 Makeup Fixer Spray With Vitamin E - FZ101
    Long-lasting Makeup Hold
    Hydrates & Refreshes
    Matte Fresh Finish
    Long-lasting Makeup Hold
    Makeup Fixer Spray With Vitamin E - FZ101
    44.00 AED
    44.00 AED
    55.00 AED
    20% OFF
    Add to cart
    BestSeller

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