Best Sellers

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  • Face
  • Lips
  • Eyes
  • Nutty - BOC001 Swan - BOC002
    Natural Matte Finish
    Up-to 24Hr Wear
    With Hyaluronic Acid
    Natural Matte Finish
    +10
    Character Block Out Concealer
    40.50 AED
    40.50 AED
    45.00 AED
    10% OFF
    2 new shades added BestSeller
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  • Vanilla - COV001 Whipped Cream - COV002
    Covers All Blemishes
    Lightweight, Comfortable Wear
    Long-wear Formula
    Covers All Blemishes
    +10
    Complete Coverage Concealer
    29.70 AED
    29.70 AED
    33.00 AED
    10% OFF
    BestSeller
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  • Character Oil Control Setting Powder Character Oil Control Setting Powder
    Unique Jelly Texture
    Instant Shine Control
    Non-patchy Base
    Unique Jelly Texture
    Character Oil Control Setting Powder
    46.75 AED
    46.75 AED
    55.00 AED
    15% OFF
    BestSeller
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  • Makeup Fixer Spray With Vitamin E - FZ101 Makeup Fixer Spray With Vitamin E - FZ101
    Long-lasting Makeup Hold
    Hydrates & Refreshes
    Matte Fresh Finish
    Long-lasting Makeup Hold
    Makeup Fixer Spray With Vitamin E - FZ101
    49.50 AED
    49.50 AED
    55.00 AED
    10% OFF
    BestSeller
    Add to cart
  • CQS001 Character Quick Stick Foundation
    Multi-use Stick
    Buildable Coverage
    Long-lasting Wear
    Multi-use Stick
    +2
    Character Quick Stick Foundation
    30.00 AED
    30.00 AED
    60.00 AED
    50% OFF
    BestSeller
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  • PMT001 PMT001
    Flawless Matte Finish
    Lightweight Formula
    Pore-blurring Coverage
    Flawless Matte Finish
    +2
    Photo Matte Compact Powder
    40.50 AED
    40.50 AED
    45.00 AED
    10% OFF
    BestSeller
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  • Bronze - FLF001 Bronze - FLF001
    24-Hour Flawless Coverage
    Lightweight Satin Finish
    Pore-minimizing Formula
    24-Hour Flawless Coverage
    +13
    Ultra Definition Liquid Foundation
    54.00 AED
    54.00 AED
    60.00 AED
    10% OFF
    BestSeller
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  • RSB001 RSB001
    Silky Smooth Color
    Buildable Radiant Flush
    Long-lasting Blendability
    Silky Smooth Color
    +11
    Character Rock Star Blush
    36.00 AED
    36.00 AED
    40.00 AED
    10% OFF
    BestSeller
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  • Sand Nude - SSL001 Electric Orchid - SSL002
    Rich Matte Finish 
    Lightweight Formula
    High Color Payoff
    Rich Matte Finish 
    +14
    Sensational Lip
    28.00 AED
    28.00 AED
    35.00 AED
    20% OFF
    BestSeller
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  • RL001 Character Revolution Matte Lipstick
    Smooth Matte Glide
    Long-wear Color
    Bold Color Payoff
    Smooth Matte Glide
    +21
    Character Revolution Matte Lipstick
    13.20 AED
    13.20 AED
    16.50 AED
    20% OFF
    3 new shades added BestSeller
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  • Messy - F603 Daylight - F601
    Defines Lip Shape
    Long-lasting Matte Finish
    Smooth Glide Formula
    Defines Lip Shape
    +5
    Long Wearing Lip Liner
    16.00 AED
    16.00 AED
    20.00 AED
    20% OFF
    BestSeller
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  • C701 C701
    Creamy Matte Finish
    One-Swipe Color
    Long-lasting Wear
    Creamy Matte Finish
    +14
    Character Shape Of You Lipliner Lips
    12.00 AED
    12.00 AED
    15.00 AED
    20% OFF
    BestSeller
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  • CTO201 Character Two In One Lipstick & Lipliner
    Define + Color Lips
    Rich Matte Pigment
    Smooth Hydrating Wear
    Define + Color Lips
    +2
    Character Two In One Lipstick & Lipliner
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    New BestSeller
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  • LLP002 LLP002
    Defines Lips
    Creamy Matte Finish
    Long-lasting Wear
    Defines Lips
    +15
    Character Lip Definer
    16.00 AED
    16.00 AED
    20.00 AED
    20% OFF
    BestSeller
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  • Dusk - G201 Dusk - G201
    Smooth Creamy Glide
    Define & Enhance Lips
    Waterproof Long-wear
    Smooth Creamy Glide
    +6
    Perfect Lip Liner
    24.00 AED
    24.00 AED
    30.00 AED
    20% OFF
    BestSeller
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  • CMK501 Character Mini Lipstick - CMK500
    Rich, Vibrant Color
    Smooth Application
    Portable And Convenient
    Rich, Vibrant Color
    Character Mini Lipstick - CMK500
    14.40 AED
    14.40 AED
    18.00 AED
    20% OFF
    BestSeller
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  • Onyx Black - F501 Onyx Black - F501
    Made In Germany
    Intense Pigment
    Waterproof Formula
    Made In Germany
    +6
    Waterproof Smoothening Eye Pencil (New Edition)
    25.50 AED
    25.50 AED
    30.00 AED
    15% OFF
    BestSeller
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  • XL Volume Mascara (Made in Italy) XL Volume Mascara (Made in Italy)
    Made In Italy
    Lash Volume Boost
    Waterproof & Smudge?proof
    Made In Italy
    XL Volume Mascara (Made in Italy)
    45.00 AED
    45.00 AED
    45.00 AED
    BestSeller
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  • ENE001 ENE001
    Dual Brow + Liner
    Long-lasting Formula
    Travel Friendly Pen
    Dual Brow + Liner
    Character Eyebrow Eyeliner
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
    BestSeller
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  • Character Brow Setter - CBR001 Character Brow Setter - CBR001
    Tames Brows All-day
    Shapes & Sets
    Clear Flexible Finish
    Tames Brows All-day
    Character Brow Setter - CBR001
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
    BestSeller
    Add to cart
  • Character The Max Look Mascara - CMT001 Character The Max Look Mascara - CMT001
    Bold Lash Impact
    Intense Black Formula
    Smooth Quick Application
    Bold Lash Impact
    Character The Max Look Mascara - CMT001
    21.25 AED
    21.25 AED
    25.00 AED
    15% OFF
    BestSeller
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  • Xtremist Mascara - XTM001 Xtremist Mascara - XTM001
    Made In Italy
    Clump-Free Formula
    Length + Volume
    Made In Italy
    Xtremist Mascara - XTM001
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    BestSeller
    Add to cart
  • Black Rose - C401 Character Fabulous Waterproof Eye Pencil
    Smudge-proof Wear
    Waterproof Formula
    Intense Pigment
    Smudge-proof Wear
    +4
    Character Fabulous Waterproof Eye Pencil
    34.00 AED
    34.00 AED
    40.00 AED
    15% OFF
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  • Character Dreamer Eyeliner - C801 Character Dreamer Eyeliner - C801
    Made In Germany
    Precise Application
    Intense Black
    Made In Germany
    Character Dreamer Eyeliner - C801
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    BestSeller
    Add to cart

Al Adha Craze

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  • Pink Bliss - FT001 Pink Bliss - FT001
    Velvet Matte Color
    Smooth Comfortable Wear
    Long-lasting Finish
    Velvet Matte Color
    Velvet Matte Lipstick
    From 7.00 AED
    7.00 AED
    35.00 AED
    80% OFF
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  • Cherry Red - FM701 Cherry Red - FM701
    Intense Matte Pigment
    Lightweight All-day
    One-Swipe Application
    Intense Matte Pigment
    Lip Paint
    From 8.00 AED
    8.00 AED
    40.00 AED
    80% OFF
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  • Black - HM001 Black - HM001
    Dramatic Length Boost
    Thick, Curl-creating Wand
    Deep, Intense Black Formula
    Dramatic Length Boost
    Mascara with thick brush
    From 6.60 AED
    6.60 AED
    33.00 AED
    80% OFF
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  • SD001 SD001
    3D Glitter Impact
    Long-lasting Glitter
    Instant Glam Effect
    3D Glitter Impact
    Star Dust
    From 6.00 AED
    6.00 AED
    30.00 AED
    80% OFF
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  • Star - SHW001 Star - SHW001
    Intense Color Payoff
    Lightweight All-Day
    Flawless Matte Finish
    Intense Color Payoff
    Showstopper Liquid Matte Lipstick
    9.00 AED
    9.00 AED
    45.00 AED
    80% OFF
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  • Arabian Breeze - BRZ001 Arabian Breeze - BRZ001
    Rich Colour Payoff
    Smooth Effortless Blend
    Long-wear Color
    Rich Colour Payoff
    16 Color Eyeshadow Palette
    18.75 AED
    18.75 AED
    75.00 AED
    75% OFF
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  • DGE001 DGE002
    Dazzling Shimmer Finish
    Buildable Glitter Sparkle
    Long-lasting
    Dazzling Shimmer Finish
    Character 360 Degree Glitter Eyeshadow
    13.50 AED
    13.50 AED
    45.00 AED
    70% OFF
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  • Sunshine - FLE001 Subtle Gold - FLE002
    Rich, Reflective Color Payoff
    Crease-free Wear
    Lightweight Feather-touch
    Rich, Reflective Color Payoff
    Magnificent Liquid Eyeshadow
    From 10.50 AED
    10.50 AED
    35.00 AED
    70% OFF
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  • PIL001 Character Creamy Matte Lipcolor
    Creamy Matte Finish
    Rich Color Payoff
    Smudge-proof Wear
    Creamy Matte Finish
    Character Creamy Matte Lipcolor
    15.00 AED
    15.00 AED
    50.00 AED
    70% OFF
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  • MNK001 MNK001
    Luxurious 3D mink Lashes
    15.00 AED
    15.00 AED
    45.00 AED
    67% OFF
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Summer Bundle's

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  • Forever52 The Signature Summer Look Forever52 The Signature Summer Look
    Forever52 The Signature Summer Look
    99.45 AED
    99.45 AED
    153.00 AED
    35% OFF
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  • Character Summer Glow Base Trio Character Summer Glow Base Trio
    Character Summer Glow Base Trio
    113.75 AED
    113.75 AED
    175.00 AED
    35% OFF
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  • Character The Signatue Eye Trio Character The Signatue Eye Trio
    Character The Signatue Eye Trio
    84.50 AED
    84.50 AED
    130.00 AED
    35% OFF
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  • Forever52 The Ultimate Eye Trio Forever52 The Ultimate Eye Trio
    Forever52 The Ultimate Eye Trio
    107.25 AED
    107.25 AED
    165.00 AED
    35% OFF
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  • Forever52 Glow All Summer Trio Forever52 Glow All Summer Trio
    Forever52 Glow All Summer Trio
    86.45 AED
    86.45 AED
    133.00 AED
    35% OFF
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  • Berry Oudh Fusion Berry Oudh Fusion
    Berry Oudh Fusion
    100.00 AED
    100.00 AED
    215.00 AED
    54% OFF
    Add to cart
  • Amber Spice Duo Amber Spice Duo
    Amber Spice Duo
    100.00 AED
    100.00 AED
    235.00 AED
    58% OFF
    Add to cart
  • Golden Lychee Duo Golden Lychee Duo
    Golden Lychee Duo
    100.00 AED
    100.00 AED
    230.00 AED
    57% OFF
    Add to cart

New Arrivals

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  • CTW001 Character Twinkle Tint Lipgloss
    Character Twinkle Tint Lipgloss
    45.00 AED
    45.00 AED
    45.00 AED
    New
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  • 30ml 60ml
    Hydra Glow Moisturizing Cream Makeup Base
    30.00 AED 45.00 AED
    30.00 AED 45.00 AED
    New
    SELECT SHADES
  • Brow Master Kit Brow Master Kit
    Brow Master Kit
    49.50 AED
    49.50 AED
    55.00 AED
    10% OFF
    New
    Add to cart
  • Spring Into Spray - SPS001 Spring Into Spray - SPS001
    Spring Into Spray - SPS001
    36.00 AED
    36.00 AED
    40.00 AED
    10% OFF
    New
    Add to cart
  • Hot Topic - SML001 Hot Topic - SML001
    Sensational Matte Lip Liner
    19.20 AED
    19.20 AED
    24.00 AED
    20% OFF
    New
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  • Hydrating Serum Mist- FHM001 Hydrating Serum Mist- FHM001
    Hydrating Serum Mist- FHM001
    40.50 AED
    40.50 AED
    45.00 AED
    10% OFF
    New
    Add to cart
  • BKS501 BKS501
    Essentials Multi-Use Palette
    102.00 AED
    102.00 AED
    120.00 AED
    15% OFF
    New
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  • Bubblegum Splash - WLG001 Waterlight Lip Gloss
    Hydrating Formula
    High Gloss Finish
    Non-Sticky Comfort
    Hydrating Formula
    Waterlight Lip Gloss
    28.00 AED
    28.00 AED
    35.00 AED
    20% OFF
    New
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  • Sensational Stay All Day Setting Spray Sensational Stay All Day Setting Spray
    Sensational Stay All Day Setting Spray
    45.00 AED
    45.00 AED
    50.00 AED
    10% OFF
    New
    Add to cart
  • Cherry Crush - FLT001 Lipsy Lip Tint
    Vibrant Color Payoff
    Long-Wear Comfort
    Hydrating Formula
    Vibrant Color Payoff
    Lipsy Lip Tint
    28.00 AED
    28.00 AED
    35.00 AED
    20% OFF
    New
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New Fragrance

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  • Candy Berry - LD005 Candy Berry - LD005
    Candy Berry - LD005
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Vanilla Bloom - LD006 Vanilla Bloom - LD006
    Vanilla Bloom - LD006
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
  • Pistachio Bliss - LD002 Pistachio Bliss - LD002
    Pistachio Bliss - LD002
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Mango Crush - LD003 Mango Crush - LD003
    Mango Crush - LD003
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Berry Kiss - LD004 Berry Kiss - LD004
    Berry Kiss - LD004
    37.50 AED
    37.50 AED
    75.00 AED
    50% OFF
    Add to cart
  • Clay & Cloud - IN004 Clay & Cloud - IN004
    Clay & Cloud - IN004
    120.00 AED
    120.00 AED
    240.00 AED
    50% OFF
    Add to cart
  • Snow Flurry - IN005 Snow Flurry - IN005
    Snow Flurry - IN005
    120.00 AED
    120.00 AED
    240.00 AED
    50% OFF
    Add to cart
  • Exotic Lychee - LD001 Exotic Lychee - LD001
    Exotic Lychee - LD001
    80.00 AED
    80.00 AED
    160.00 AED
    50% OFF
    Add to cart
  • Amber Wood - JC011 Amber Wood - JC011
    Amber Wood - JC011
    80.00 AED
    80.00 AED
    160.00 AED
    50% OFF
    Add to cart
  • Ruby Oudh - MA011 Ruby Oudh - MA011
    Ruby Oudh - MA011
    70.00 AED
    70.00 AED
    140.00 AED
    50% OFF
    Add to cart

Daily Life Forever52

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  • 30ml 60ml
    Hydra Glow Moisturizing Cream Makeup Base
    30.00 AED 45.00 AED
    30.00 AED 45.00 AED
    New
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  • Brow Master Kit Brow Master Kit
    Brow Master Kit
    49.50 AED
    49.50 AED
    55.00 AED
    10% OFF
    New
    Add to cart
  • Spring Into Spray - SPS001 Spring Into Spray - SPS001
    Spring Into Spray - SPS001
    36.00 AED
    36.00 AED
    40.00 AED
    10% OFF
    New
    Add to cart
  • Bubblegum Splash - WLG001 Waterlight Lip Gloss
    Hydrating Formula
    High Gloss Finish
    Non-Sticky Comfort
    Hydrating Formula
    Waterlight Lip Gloss
    28.00 AED
    28.00 AED
    35.00 AED
    20% OFF
    New
    SELECT SHADES
  • Sensational Stay All Day Setting Spray Sensational Stay All Day Setting Spray
    Sensational Stay All Day Setting Spray
    45.00 AED
    45.00 AED
    50.00 AED
    10% OFF
    New
    Add to cart
  • Cherry Crush - FLT001 Lipsy Lip Tint
    Vibrant Color Payoff
    Long-Wear Comfort
    Hydrating Formula
    Vibrant Color Payoff
    Lipsy Lip Tint
    28.00 AED
    28.00 AED
    35.00 AED
    20% OFF
    New
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  • BKS401 BKS401
    Rich, Pigmented Shades
    Long-lasting Wear
    Easily Blendable & Buildable
    Rich, Pigmented Shades
    Essential 16 Color Eyeshadow Palette
    76.50 AED
    76.50 AED
    90.00 AED
    15% OFF
    New
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  • MDE001 MDE001
    Blendable Rich Shades
    Versatile Mattes & Shimmers
    Long-wear Formula
    Blendable Rich Shades
    It’s My Day Eyeshadow Palette
    59.50 AED
    59.50 AED
    70.00 AED
    15% OFF
    New
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  • Bare Impact - NSW001 Statement Mauve - NSW002
    Intense Matte Color
    Feather-light Formula
    All-day Bold Wear
    Intense Matte Color
    Showstopper 2.0 Matte Liquid Lipstick
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    New
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  • Light Warm - AAF001 Academic Air Foundation
    Upto 12Hr Wear
    Smudge-proof
    High Coverage
    Upto 12Hr Wear
    Academic Air Foundation
    63.75 AED
    63.75 AED
    75.00 AED
    15% OFF
    New
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Character Cosmetics

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  • CTW001 Character Twinkle Tint Lipgloss
    Character Twinkle Tint Lipgloss
    45.00 AED
    45.00 AED
    45.00 AED
    New
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  • Blush Rush - CLK001 Character Lip Lock Lipstick
    Smudge-proof Formula
    One-Swipe Pigment
    Rich Matte Finish
    Smudge-proof Formula
    Character Lip Lock Lipstick
    28.00 AED
    28.00 AED
    35.00 AED
    20% OFF
    New
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  • Character High Rise Intense Volume Mascara - CMS001 Character High Rise Intense Volume Mascara - CMS001
    Intense Volume
    Smudge-proof
    Waterproof
    Intense Volume
    Character High Rise Intense Volume Mascara - CMS001
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    New
    Add to cart
  • Character XL Lash Impact Lengthening Mascara - CMS002 Character XL Lash Impact Lengthening Mascara - CMS002
    Lifts & Lengthens
    Smudge-proof
    Waterproof
    Lifts & Lengthens
    Character XL Lash Impact Lengthening Mascara - CMS002
    38.25 AED
    38.25 AED
    45.00 AED
    15% OFF
    New
    Add to cart
  • Character Sun Protection SPF30 Primer - CPP001 Character Sun Protection SPF30 Primer - CPP001
    SPF3 Sun Protection
    Blur & Grip Makeup
    Lightweight Formula
    SPF3 Sun Protection
    Character Sun Protection SPF30 Primer - CPP001
    36.00 AED
    36.00 AED
    40.00 AED
    10% OFF
    New
    Add to cart
  • Character Grip Lock Hydrating Primer - CPP002 Character Grip Lock Hydrating Primer - CPP002
    Hydrates & Smooths
    Grips Makeup
    Lightweight Formula
    Hydrates & Smooths
    Character Grip Lock Hydrating Primer - CPP002
    36.00 AED
    36.00 AED
    40.00 AED
    10% OFF
    New
    Add to cart
  • Crimson Kiss - CLV001 Crimson Kiss - CLV001
    Smudge-proof Formula
    One-Swipe Intense Color
    Featherlight Feel
    Smudge-proof Formula
    Character Lovebite Matte Lip Paint
    44.00 AED
    44.00 AED
    55.00 AED
    20% OFF
    New
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  • Cabernet - CTL001 Pinot Noir - CTL002
    Natural Tint Finish
    Lightweight Everyday Wear
    Long-lasting
    Natural Tint Finish
    Character Tinted Lip Stain
    32.00 AED
    32.00 AED
    40.00 AED
    20% OFF
    New
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  • CTT001 Character Trio Touch Bronze Blush-Highlight Palette
    Multi-Use Palette
    Silky, Buildable Formula
    All-day Wear
    Multi-Use Palette
    Character Trio Touch Bronze Blush-Highlight Palette
    45.00 AED
    45.00 AED
    50.00 AED
    10% OFF
    New
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  • Smoked Cocoa - CRM001 Smoked Cocoa - CRM001
    Soft Matte Color
    Rich Color Payoff
    Smudge-proof Wear
    Soft Matte Color
    Character Meltz Matte Lip
    36.00 AED
    36.00 AED
    45.00 AED
    20% OFF
    New
    SELECT SHADES

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